GS1 Standards is well-known for its standardization of 1D barcodes, which are commonly used across multiple industries to identify products and streamline daily operations. However, the organization is now shifting its focus towards 2D barcodes.

1D barcodes are the black and white striped patterns found on most consumer products, including food products, appliances, and clothing. These codes are made up of a series of lines with different widths and spacing, within which information is encoded. Encoding is read from left to right, with a limit of approximately 20-25 characters. A 1D barcode is read on a scanner that interprets the encoded information, which can be product information, pricing, or general inventory information.

The rise of 2D barcodes is becoming more prominent in the retail industry. GS1 expects the retail sector to fully shift to 2D barcodes by 2027. 2D barcodes use shapes, patterns, and dots to encrypt information both horizontally and vertically. One major benefit of 2D barcodes is that they can encrypt more characters in the same amount of space as a 1D barcode. The most well-known 2D barcode is the QR code, but others include Data Matrix and PDF417.

2D barcodes provide multiple benefits, including the ability to store up to 7,000 digits or 4,000 characters, serve multiple purposes simultaneously, and store more product information such as color, weight, arrival date, and expiration days if applicable. These barcodes also improve marketing strategies, as they can be scanned at almost any angle, making scanning a quick process. Furthermore, 2D barcodes allow retailers to provide significantly more information throughout the purchasing process, which is vital as consumers demand to know more about their products. Consumer engagement with businesses is also increased, as they can scan barcodes on their smartphones and receive coupons, rewards, and other promotions.

The transition from 1D to 2D barcodes has clear benefits, and businesses, especially those in the retail sector, should be prepared to make the switch. However, it's important to note that 2D barcodes require more advanced scanners and readers than 1D barcodes. Most businesses today are equipped with 1D linear barcode scanners but will eventually need to upgrade their data capture solutions as 2D barcode adoption increases.

For businesses that need to gradually shift from 1D to 2D barcodes, some scanners read both. For instance, Barcode Factory has a full selection of compatible 1D/2D scanners. This allows users to read and accept both types of technologies and creates a seamless upgrade path toward 2D adoption.

Being prepared for the new wave of 2D barcode adoption will have a positive impact on businesses worldwide, enabling a more advanced data capture experience for all those involved. Therefore, it's crucial for businesses to ensure they are equipped with the right devices to prevent being left behind. Contact Barcode Factory for recommendations on a scanner that will fit your business needs.